Tiny-Titanic Thoughts

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On Jovit Baldovino’s Reinforcing The Secrets Of YouTube’s Million Hits July 24, 2010

Filed under: Uncategorized — Jess Fernando @ 1:47 pm
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Three reasons why I was drawn to Jovit Baldovino, the grand prize winner of the just concluded Pilipinas Got Talent: 1) Like Susan Boyle of the Britain’s Got Talent, Jovit also got million views on YouTube, 2) I never heard any of the songs Jovit chose for the contest, and as I loved them right away, it impelled me to google those songs, and 3) it seems there is an emerging concept of how one can become an instant hit to YouTube.

Ordinary people who hit million views on YouTube are rarities. So if someone does, the hype it generated is more than enough as an incentive for one to gossip on.

I was watching TV Patrol World and there the news blared that Jovit, one of the contestant on Pilipinas Got Talent got million views on YouTube. Things like this, of course, couldn’t be just left unconsumed, so I looked. “Faithfully” was the first song Jovit sang. Geez! Never heard of this song before, I was hooked. When was this song a hit? I asked myself. So I googled “Faithfully”. The song was popularized by the band “Journey” in mid 80’s. Remnants of “Journey” were looking for a lead singer to replace Steve Perry, it‘s previous lead singer. That led me to discover another Filipino talent by the name of Arnel Pineda, who, by the way was spotted, too, on YouTube, and became the new lead singer of the band. Through “faithfully” of Jovit, I discovered, “faithfully”, too, of Arnel Pineda. And just in time then, I incorporated Arnel Pineda’s MP3 version for one of my video projects

“Carrie,” Jovit’s semi final piece on Pilipinas Got Talent was another strange song to me. The tune is so yummy. I asked myself again, Where does Jovit getting his songs? “Carrie” was a “Europe Band’s” song. Like “Journey” I didn’t know who the heck “Europe Band” was, but then googling it, I found some songs of “Europe” worthy to save on my MP3.

When Jovit appeared on stage to sing “Carrie”, he was an “Improved Tide”. He was dressed up for the occasion wearing a jacket and dyed his hair brown. The white blotches on his face seen when he sang “Faithfully” were gone. Jovit projected himself as neat, likeable, and a polished performer on stage. With “Carrie” song, Crowd cheered wildly. Jovit won a standing ovation among the three judges. Kris Aquino, one of the judges made comments, though – Jovit should do away with his jacket, why he dyed his hair? Jovit should just wear shirt so his humble image stuck.

I think, Jovit heeded to Kris’s advice. When Jovit sang “Too much love will kill you”, for his entry to the finals of the competition, no more jacket for him, just a long sleeve shirt.

Darn! I didn’t know this “Too much love…” song, either. I just learn it’s a “Queen‘s” song. At least, I know “Queen”, and its lead singer Freddie Mercury who died of AIDS, and the “Queen’s” song “Bohemian Rhapsody” claimed to be one of the top ten rock songs of the century. But this “Too much love…” It was only Jovit who made me aware of it, and love it instantly.

Questions linger on my mind. Jovit seemed got hooked on European rock stars. The “Europe Band” was from Europe and so was the “Queen”. Scorpions Band, which he said on one of his interviews as one of his favorites rock band is from Germany. I saw Jovit’s earlier video recording – sort of jamming session with his older friends at the garage, he was just maybe ten or eleven years old then, and he belted this song “I don’t love you”, by “My Chemical Romance,” another rock band unknown to me. So my questions are: What are the circumstances how these Europeans rock bands get into Jovit’s orbit? Who introduced these rock bands to him and made him liking it?

With Jovit’s massive hit on YouTube, he reinforces a formula emerging of how one can be a YouTube’s sensation: You must have an exquisite talents backed up with juicy personal story. Susan Boyle, of Britain’s Got Talent, a 47 years old, unemployed, matronly looking single woman with a soaring angelic voice defied the stereotyped definition of a “Star”. Similarly, Cherisse Pempengco, abandoned by her father in an early age, a small kid with a whale like vocal range who can mimic and hit high notes with ease every famous singing diva in the U.S. The legendary search of the remnants of “Journey” to find their lead singer in the person of “Arnel Pineda” via YouTube that saw the revival of the “Journey Band”. And, finally, Jovit’s story, him, as a “Siomai Vendor” with unemployed parents and whose father had tuberculosis before, and bet on his singing talent to rise up from poverty. Exquisite talent plus juicy story equals YouTube’s million hits.

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